Why fresh rind, not frozen? And why Denmark?

Almost all UK-produced pork snacks use frozen rind, imported from the EU. Frozen rind gives a measurably worse end product. Drier, less flavour, denser texture.

We have our snacks made in Denmark instead, the largest pork market in Europe, so the rind reaches the fryer fresh, the day it’s portioned. It’s an extra step that earns a much better bag of pork crackling.