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Awfully Posh Pork Crackling, Pork Scratchings and Pork Puffs packs styled on a rustic wooden kitchen table with bowls of crackling and a glass of beer
Pork rinds, taken seriously

A Cut Above The Rest

Prime cuts. Fresh from Denmark. Fried in pork fat, not seed oil. Two ingredients on the label, nothing else.

As featured in
The Awfully Posh pork story

Pork, done properly.

It starts with the rind. Anyone can call a snack “premium”; we show our working.

Prime Cuts

Not off-cuts. We start with the best part of the rind, so every piece is consistently meaty.

Fresh, Never Frozen

Made in Denmark, the largest pork market in Europe, so the rind reaches the fryer fresh.

Two Ingredients

Read the label: pork and salt. That’s it. Nothing else needed, nothing else added.

The peanuts and popcorn play by the same book.

Est. 2010

A meat-counter rebellion.

Our founder Tom started Awfully Posh after a weekend stint behind the Waitrose meat counter, watching customers buy beautiful Welsh lamb and then, two aisles over, settle for snacks fried in industrial seed oils and wrapped in plastic foil. He thought the country’s pub classics deserved a promotion.

Three years later he walked back into that Waitrose buying office and pitched. We’ve been stocked there ever since, alongside a long list of British hotels and gastropubs.

In their words

What our customers say

Curated from Ocado, Amazon and direct customer emails.

★★★★★
Pork Scratchings · Simply Salted
“Natural tasting, traditional snack with just the right salt level. So much better than all the other pork scratchings I have tried and no nasty ingredients. Very crunchy and full…”
Oxsailing via Ocado (verified)
★★★★★
Pork Scratchings · Simply Salted
“Honestly, I'm confused at all the bad reviews.. these are so nice! Nice amount of fat on without being overwhelming, and they're salty and so tasty. There's also no nasty…”
JodieL via Ocado (verified)
★★★★★
Pork Crackling · Simply Salted
“So thrilled to have these. Been looking for a no oil snack for a while. Well done for stocking this!!”
P J K via Ocado (verified)
★★★★★
Peanuts · Dry Roasted
“These dry roasted peanuts are delicious. You get 18 individually packaged sachets of peanuts. They are in paper bags too so fully recyclable. The nuts taste like roasted peanuts used…”
Darren via Amazon
★★★★★
Pork Crackling · Simply Salted
“These are delicious, crunchy, flavourful and reminiscent of real crackling with occasional fatty flavour bursts.”
Undisclosed via Ocado (verified)
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