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Awfully Posh Pork Crackling, Pork Scratchings and Pork Puffs packs styled on a rustic wooden kitchen table with bowls of crackling and a glass of beer
Pork rinds, taken seriously

A Cut Above The Rest

Prime cuts. Fresh from Denmark. Fried in pork fat, not seed oil. Two ingredients on the label, nothing else.

As featured in
The Awfully Posh pork story

Pork, done properly.

It starts with the rind. Anyone can call a snack “premium”; we show our working.

Prime Cuts

Not off-cuts. We start with the best part of the rind, so every piece is consistently meaty.

Fresh, Never Frozen

Made in Denmark, the largest pork market in Europe, so the rind reaches the fryer fresh.

Two Ingredients

Read the label: pork and salt. That’s it. Nothing else needed, nothing else added.

The peanuts and popcorn play by the same book.

Est. 2010

A meat-counter rebellion.

Our founder Tom started Awfully Posh after a weekend stint behind the Waitrose meat counter, watching customers buy beautiful Welsh lamb and then, two aisles over, settle for snacks fried in industrial seed oils and wrapped in plastic foil. He thought the country’s pub classics deserved a promotion.

Three years later he walked back into that Waitrose buying office and pitched. We’ve been stocked there ever since, alongside a long list of British hotels and gastropubs.

In their words

What our customers say

Curated from Ocado, Amazon and direct customer emails.

★★★★★
Pork Crackling · Simply Salted
“Really loved these. The nearest thing I've tasted that's close to real pork crackling. Give your teeth a work out. Was impressed so have ordered more. Yum”
Belamba via Ocado (verified)
★★★★★
Pork Puffs · Simply Salted
“Im surprised to see middling reviews for these as they are absolutely fantastic compared to other pig skin products. As with the other two options in the Awfully Posh range…”
endintears via Ocado (verified)
★★★★★
Pork Crackling · Simply Salted
“My husband has tried a lot of pork scratchings & these are by far his favourite! He says they are just in a different league! Highly recommend!”
Mrs Try via Ocado (verified)
★★★★★
Pork Scratchings · Simply Salted
“Every time I order from Ocado I get a bag of these. Only slight criticism is the bag is quite small so really need to order two bags at a…”
Edward via Ocado (verified)
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Order before noon for same-day DPD dispatch.

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