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Awfully Posh Pork Crackling, Pork Scratchings and Pork Puffs packs styled on a rustic wooden kitchen table with bowls of crackling and a glass of beer
Pork rinds, taken seriously

A Cut Above The Rest

Prime cuts. Fresh from Denmark. Fried in pork fat, not seed oil. Two ingredients on the label, nothing else.

As featured in
The Awfully Posh pork story

Pork, done properly.

It starts with the rind. Anyone can call a snack “premium”; we show our working.

Prime Cuts

Not off-cuts. We start with the best part of the rind, so every piece is consistently meaty.

Fresh, Never Frozen

Made in Denmark, the largest pork market in Europe, so the rind reaches the fryer fresh.

Two Ingredients

Read the label: pork and salt. That’s it. Nothing else needed, nothing else added.

The peanuts and popcorn play by the same book.

Est. 2010

A meat-counter rebellion.

Our founder Tom started Awfully Posh after a weekend stint behind the Waitrose meat counter, watching customers buy beautiful Welsh lamb and then, two aisles over, settle for snacks fried in industrial seed oils and wrapped in plastic foil. He thought the country’s pub classics deserved a promotion.

Three years later he walked back into that Waitrose buying office and pitched. We’ve been stocked there ever since, alongside a long list of British hotels and gastropubs.

In their words

What our customers say

Curated from Ocado, Amazon and direct customer emails.

★★★★★
Pork Crackling · Simply Salted
“No nonsense ingredients. I follow no sugar diet and love to have them as a snack .”
Boggi via Ocado (verified)
★★★★★
Peanuts · Simply Salted
“You get eighteen packets of 50g nuts. I love that they are in paper packaging so easy to recycle. When I opened the packet I could taste the freshness. Awfully…”
Philomena(Cheekypee) via Amazon
★★★★★
Pork Scratchings · Simply Salted
“Lovely, delicious product. I cannot understand why some reviews are bad! What it is expected for??? It is a nice, salty and delicious, nothing nasty but just pork fat and…”
Esther via Ocado
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Behind the bar at hundreds of independent venues.

Run a pub, gastropub, café or hotel? We supply hospitality through Nibblers, our family wholesale portal. They carry our full range alongside other independent British brands and bulk bar snacks.

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Order before noon for same-day DPD dispatch.

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