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Awfully Posh Pork Crackling, Pork Scratchings and Pork Puffs packs styled on a rustic wooden kitchen table with bowls of crackling and a glass of beer
Pork rinds, taken seriously

A Cut Above The Rest

Prime cuts. Fresh from Denmark. Fried in pork fat, not seed oil. Two ingredients on the label, nothing else.

As featured in
The Awfully Posh pork story

Pork, done properly.

It starts with the rind. Anyone can call a snack “premium”; we show our working.

Prime Cuts

Not off-cuts. We start with the best part of the rind, so every piece is consistently meaty.

Fresh, Never Frozen

Made in Denmark, the largest pork market in Europe, so the rind reaches the fryer fresh.

Two Ingredients

Read the label: pork and salt. That’s it. Nothing else needed, nothing else added.

The peanuts and popcorn play by the same book.

Est. 2010

A meat-counter rebellion.

Our founder Tom started Awfully Posh after a weekend stint behind the Waitrose meat counter, watching customers buy beautiful Welsh lamb and then, two aisles over, settle for snacks fried in industrial seed oils and wrapped in plastic foil. He thought the country’s pub classics deserved a promotion.

Three years later he walked back into that Waitrose buying office and pitched. We’ve been stocked there ever since, alongside a long list of British hotels and gastropubs.

In their words

What our customers say

Curated from Ocado, Amazon and direct customer emails.

★★★★★
Pork Puffs · Simply Salted
“Like a cross between pork scratchings and Quavers. If that sounds like your kind of thing then you'll probably love them as much as me.”
MS via Ocado (verified)
★★★★★
Pork Scratchings · Simply Salted
“Can't really understand the bad reviews on these, they are a massive cut above the rest. Full of flavour, no hairs on any of them that you get a lot…”
Lara via Ocado (verified)
★★★★★
Pork Puffs · Simply Salted
“I'm reviewing this product because I got i got a free coupon from Ocado.These Pork Puffs tasted good and were kinder to my teeth and gums than traditional Pork Scratchings.I…”
DeanT via Ocado (verified)
★★★★★
Peanuts · Simply Salted
“When I got these, I fully expected to write them off as basic salted peanuts in a recyclable packet. It's all very well making something sound fancy to try and…”
Simon Haine via Amazon
★★★★★
Pork Crackling · Simply Salted
“Another delicious snack and very enjoyable but I slightly prefer the pork scratching over the crackling. Flavour is the best and good natural ingredients.”
Oxsailing via Ocado (verified)
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